Get a Sanity Check for your business
Sometimes, you just can't see the wood for the trees.
Get an expert outside perspective to uncover hidden blind spots in your marketing, operations, and tech setup.Book Your Sanity Check — £200
Hands-On Experience, No Agency Waffle
I’m a Marketing professional, entrepreneur, and MBA holder. More importantly, I’ve built, scaled, and managed the nitty-gritty of my own businesses and client setups.I know exactly where to dig to find problems before they happen.
Tour Operating
&Travel
A specialist with an MBA dissertation focused specifically on Tour Operating.Hands-on professional who has managed booking engines, rules, integrations, and setups for UK Tour Operators.Beyond Marketing: Deep focus on booking setup, inventory loading, contracts, supplier setup, and business logic for cleaner reporting and better commercial insights.Seamless Distribution: Ensuring smooth online sales, agent integration, and accurate reporting across third-party portals and OTAs.Tech Knowledge: TigerBay power user, with direct experience across Cottages.com, Hoseasons, Stuba, MMK, Sedna, and Airbnb.Looking for a mid-season audit or prepping for 2027 loading?
E-Commerce & Marketplaces
Founded, scaled, and led an active multi-vendor marketplace from the ground up.Multi-Platform Support: Practical experience helping vendors navigate, optimise, and integrate on Shopify, WooCommerce, BigCommerce, Squarespace, and custom platforms.System Integration: Fixing broken customer journeys, API connections, payout/vendor logic, and conversion leaks.
What a Sanity Check Covers
Systems & Workflow: Finding friction in your booking engine, contract rules, store setup, or administrative flow.Customer Journey: Identifying where prospective guests or buyers are dropping off.Tech Stack Audit: Ensuring you aren't underutilising the (usually expensive!) tools you are already paying for.